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Is It A Good Idea To Boost My Content On Social Media Channels?

Przha Jabar 04/4/2021



Since almost all the businesses out there are using social media channels to boost their content and to reach their targeted audience, Facebook has made it very difficult for your content to reach your targeted audience organically.

In the end, it is not about how much money you spend on your content, it is about how well you know your audience and how well you target them through your sponsor.

And to fix this or to at least have a good chance in your content being seen by the ones you want; we must sponsor our content.

But let’s not jump into it right away. You see, sponsoring your content for a lot of money and not being specific will not get you far and you would have wasted your money. Instead let’s take a step back and understand exactly what we are doing for our next sponsored content.

First, we need to know who we are targeting, where are they from, what is their job, their skills, and their interest. And second the time of your boosting will make a different too. Third, we need to be careful with extra sponsoring, this will make it harder for our organic reach to reach its goal. Organic reach is what you would want to have, which is a line of loyal customers on your channels. Fourth and finally, make sure to sponsor content that is already doing well, this will make it easier for Facebook to share or spread something people already like and response to.

We can sponsor our page, one of our already shared content, or we can do both. Aside from this we can also decide on what is the purpose of our sponsor in the first place. We can pick brand awareness or engagement as an objective if we wish to have those two as our objectives.

After every campaign and sponsorship, it is always a good idea to check your analytics from Facebook itself, you cannot be better if you refuse to face the data you have now for your campaign. Through the analytics you will find out exactly how your sponsor went, who did it appear to and where exactly people or your customers are from. Make sure to try and fail multiple times before you find exactly what your metrics are for your campaigns and sponsorships.

In the end, it is not about how much money you spend on your content, it is about how well you know your audience and how well you target them through your sponsor. So yes, do sponsor your content, but know your objectives before doing so.