Who are you marketing for?
In today’s world, almost everyone is online and using one or more than one platform to either engage, buy, sell, create, and share content. It is now extremely hard to stand out in your own market and reaching the targeted audience (your buyers) that you want to reach.
Figuring out your targeted audience is probably the hardest step towards a better selling campaign, and it is very important for you to pick the right range of audience, you cannot target everyone and you also cannot target one specific audience. To know who your buyers are, you need to know where they are located, what is their age, their gender, their occupation, their fears, and struggles.
Therefor it is especially important for you to know your targeted audience, and this category includes what type of service they want to get from your company, what are their daily struggles, and what type of post they react to more.
Your targeted audience are typically the ones that you would like to showcase your service or products to and that they are your potential buyers. Figuring out your targeted audience is probably the hardest step towards a better selling campaign, and it is very important for you to pick the right range of audience, you cannot target everyone and you also cannot target one specific audience. To know who your buyers are, you need to know where they are located, what is their age, their gender, their occupation, their fears, and struggles. Usually companies create personas for their buyers, so they can figure out who they are marketing for and what they need.
After figuring out who your audience is, you need to address what your services/products will do for them. You cannot market a service or a product that has no demand for it in the first place. So, figure out what your customers might have a problem with more and have more of that, so when they need help in a specific area they come back to your company. It is also important to create a connection with your buyers because what companies forget is that customers are your leads, they create the buzz around your products, therefor they are your salespersons. Nearly 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
In the age of technology and social media trending, it is also important to know what type of posts your audience react to better and have a better experience with your content. Now there are many post types, ranging from podcasts, videos, written posts such as blogs, or regular posts on your social media, and the most important type of content is user generated content. Knowing what type of posts your audience like more will give you a key advantage on moving forward with your marketing goals. Planning your marketing cannot be done without knowing who you are doing it for, and the best tip to take away from this blog is marketing is all about your customers.